Packaging for Action Figures
In the action figure industry, one of the most important aspects of each product is its packaging. More than just a business advertising media and a protective bubble, an action figure's container is a major determinant of the item's trade price. Figures that are sold in their original, undamaged packages are often more profitable. Here are some of the most common ways in which companies package their products.
First is the window box package. This container consists of a sturdy cardboard box, which allows retail establishments to display and stack their stock easily. The box features colourful artwork to attract customers. The front of each container has a cut-out area which is filled with a thin, soft transparent plastic. This design allows viewers to see the action figure inside.
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Carded bubble packages are also common. Instead of a box, a sturdy cardboard back that is filled with colourful artwork for advertisement purposes is used. The figure is placed on the card, and a bubble made of clear material is laid over on top of the figure. The disadvantage of this kind of container is that it is usually destroyed when you take out the action figure.
A more recent development toy corporate world is the PVC container. This is the same as a carded bubble type except that the backing is a piece of transparent PVC plastic instead of cardboard. This packaging material can easily be resealed. Lastly, there is the tube box package. This is a transparent cylindrical or oval tube where the figure is placed inside. Just like the PVC container, it is resealable. Because of the simplicity of its design, quicker mass production of the packaging material can be easily achieved.
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